Membership
First, say the Ben Dunn Oath out loud.
From this moment forward, under Ben, I pledge never to willingly use ideas that have been done in the past, however appropriate for what I am currently working on, never to scour the teeny body copy in an annual to find headlines for my own ads, never to concept in front of an open award book, unless it’s an article, because nobody reads those, and to be confident in my own ability to generate ideas that transcend the norms and existing work to date.
Now for the paper work.

